The Doblo van lineup of Fiat will be sold in Canada and US from 2013 under the brand name of Chrysler’s Ram truck. This will be the second Turkish-designed light commercial to be revealed in North America after its direct competitor Ford Transit Connect.
Fiat Group Automobiles and TOFAS (Fiat’s Turkish joint-venture associate) have signed a letter of intent for supplying Doblo to Chrysler. This agreement for seven years entitles TOFAS to export around 190,000 units from Turkey’s largest production facility at Bursa.
TOFAS is likely to invest around $160m for the required Canadian and US homologation and other modifications.